Comparison

Metricward and Matomo

Matomo is the incumbent European answer and has been for years. It is open source, it can be self-hosted entirely, and it does more things than this page can list. The trade is depth of feature surface against how the product feels to use.

Keep Matomo if

You need to self-host on your own infrastructure with no vendor at all.
You need the specific feature set built over a decade: heatmaps, media analytics, SEO integrations, tag manager, ecommerce, all in one place.
You have an existing Matomo deployment and reports your team knows by heart.
Open source is a hard requirement rather than a preference.

Look at Metricward when

You want a product built after 2010 rather than one carrying that much history.
You want funnels and cohorts that feel like product analytics rather than bolted-on plugins.
You want somebody else to run the database, and specifically a column store rather than MySQL.
Your team avoids the analytics tool because it is unpleasant to use, which is a real cost even if it never appears on an invoice.

Side by side

	Metricward	Matomo
EU hosting	Yes, Sweden	Yes, cloud or self-hosted
Self-hosting	Not offered yet	Yes, fully
Open source	No	Yes
Event store	ClickHouse	MySQL or MariaDB
Feature surface	Focused	Very broad
Funnels	First class	Available, plugin-based
Retention cohorts	Cohort grid with blank future periods	Cohorts report available
Interface	Built recently, deliberately quiet	Dense, familiar to long-time users
Session replay	On the roadmap	Available
Free tier	10,000 events a month	Self-hosted is free

Matomo is the safer choice if breadth or self-hosting is what you need. Metricward is the better choice if you want a smaller, faster product that treats data quality as a feature rather than an assumption.

Try it free See a live dashboard